YouTube First Position Moments and Content Takeovers launched for sponsorship buys
- Date
- Feb 8, 2024
- Primary source
- Google Ads & Commerce Blog
Google introduced First Position Moments, guaranteeing a brand's ad is the first seen by engaged YouTube audiences during relevant moments, and Content Takeovers on creator channels, lineups and playlists, alongside cost-per-hour Masthead and Spotlight Moments.
Sources
- open_in_newStand out in cultural moments with YouTube sponsorshipsGoogle Ads & Commerce Blog · Feb 8, 2024
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