Temporary Search Partner Network opt-out opened for Performance Max and App campaigns
- Date
- Dec 6, 2023 (first reported)
- Primary source
- Search Engine Land
Following an Adalytics report alleging search partner placements on inappropriate sites, Google let advertisers exclude search partners across all campaign types, including Performance Max and App campaigns, through March 1, 2024 while it evaluated permanent brand safety controls.
Sources
- open_in_newGoogle advertisers can now opt out of Search NetworkSearch Engine Land · Dec 6, 2023
- open_in_newGoogle denies placing search ads on compromising websitesSearch Engine Land · Nov 28, 2023
- open_in_newGoogle is evaluating additional PMax brand safety controlsSearch Engine Land · Dec 19, 2023
- open_in_newGoogle To Allow Advertisers To Opt Out Temporarily To Search Partner Network Even For PMax CampaignsSearch Engine Roundtable · Dec 7, 2023
Related changes
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