Universal Analytics 360 shutdown set for the week of July 1, 2024, with EEA ad-feature limits from March 2024
- Date
- Oct 19, 2023
- Effective
- Jul 1, 2024
- Primary source
- Google (The Keyword)
Google told 360 customers to upgrade by March 2024, said UA 360 advertising capabilities would stop for EEA traffic from early March 2024, and that from the week of July 1, 2024 no UA properties would be accessible and data would be deleted. It also previewed role-based report collections, a faster BigQuery export and an export SLA.
Sources
- open_in_newWhat's next for Analytics 360Google (The Keyword) · Oct 19, 2023
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