Google Optimize and Optimize 360 were shut down
- Date
- Sep 30, 2023
- Primary source
- Google Optimize Help
Google Optimize was sunset on September 30, 2023. Google instead published A/B testing APIs and integrations with AB Tasty, Optimizely and VWO for GA4.
Sources
- open_in_newOptimize sunset and A/B testing in Google AnalyticsGoogle Optimize Help · Sep 30, 2023
- open_in_newReminder – Google Optimize sunsets this weekendSearch Engine Land · Sep 27, 2023
Related changes
Undo