Limited ads serving policy introduced for unfamiliar advertisers
- Date
- Aug 31, 2023
- Primary source
- Google Ads Help
Google announced a 'get-to-know-you' period that limits impressions for advertisers without an established track record, especially on branded queries where the advertiser's relationship to the brand is unclear. Enforcement began small and expanded gradually, with the policy effective November 2023.
Sources
- open_in_newOur new policy to help guide advertisers and build trust with usersGoogle Ads Help · Aug 31, 2023
- open_in_newUpdate to Google Ads policies (August 2023)Google Advertising Policies Help · Aug 31, 2023
- open_in_newGoogle introduces new Limited Ads Serving policySearch Engine Land · Aug 31, 2023
Related changes
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