GML 2023: generative AI asset creation announced for Performance Max

Date

May 23, 2023

Primary source

Google Ads Help

Sources

• open_in_new
  Google Marketing Live 2023: Multiply your results with Search and Performance Max campaignsGoogle Ads Help · May 23, 2023
• open_in_new
  Introducing a new era of AI-powered ads with GoogleGoogle Ads & Commerce Blog · May 23, 2023
• open_in_new
  Google PMax adds generative AI to create text assets, imagesSearch Engine Land · May 23, 2023
• open_in_new
  Generative AI For Google Performance Max & New Google Product StudioSearch Engine Roundtable · May 24, 2023

Related changes

• Sep 5, 2023'URL contains' rules added to Performance Max final URL expansion
• Aug 24, 2023Vehicle ads campaigns to be upgraded to Performance Max with vehicle feeds from September 2023
• Aug 8, 2023Local store unit ad format and expanded Search top slot format for store goals launched
• Jul 25, 2023Performance Max search term insights expanded; automatically created text assets to appear in reporting
• Jul 25, 2023Page feeds launched for Performance Max; brand exclusions fully launched
• Jul 25, 2023Self-upgrade tools rolled out to move Dynamic Search Ads and Display campaigns into Performance Max

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