Similar audiences could no longer be added to campaigns or ad groups
- Date
- May 1, 2023 (first reported)
- Effective
- May 1, 2023
- Primary source
- Search Engine Land
Per the sunset Google announced in November 2022, from May 2023 advertisers could no longer add similar audience segments; existing segments kept serving until August 1, 2023.
- Google pointed advertisers to optimized targeting, audience expansion and Smart Bidding with first-party data instead.
Sources
- open_in_newHow to transition away from Google Ads similar audience segmentsSearch Engine Land · Mar 1, 2023
- open_in_newGoogle Announces Sunset Of Similar AudiencesSearch Engine Journal · Nov 3, 2022
Related changes
Undo