Google Ads to bid only on EEA/UK publisher inventory using a certified TCF consent management platform
- Date
- Aug 1, 2023
- Effective
- Jan 16, 2024
- Regions
- EEA, UK
- Primary source
- Google Ads Help
Google announced that from January 16, 2024 it would stop bidding on personalized ad inventory in the EEA and UK from publishers without a Google-certified CMP integrated with IAB Europe's TCF. Advertisers need take no action but ads serve only on compliant inventory.
Sources
- open_in_newBeginning January 16th, 2024, for Google Ads served on Google AdSense, Ad Manager, and AdMobGoogle Ads Help · Aug 1, 2023
- open_in_newReminder – Google is updating ad-serving requirements in the UK and EuropeSearch Engine Land · Dec 14, 2023
Related changes
Undo