Google Ads began importing fractional, cross-channel web conversion credit from GA4
- Date
- Apr 17, 2023
- Primary source
- Google Analytics Help
Instead of importing GA4 web conversions on a cross-channel last-click basis, Google Ads imported fractional attributed credit as seen in GA4, even when the last non-direct click was not Google advertising.
Sources
- open_in_new[GA4] What's new in Google Analytics (archive)Google Analytics Help · Apr 17, 2023
Related changes
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