Google announced First click, Linear, Time decay and Position-based attribution models would be removed
- Date
- Apr 6, 2023
- Effective
- Oct 17, 2023
- Primary source
- Google Analytics Help
GA4 said new properties would lose the four rules-based models from May 2023 and all other properties later in the year, leaving data-driven, cross-channel last click and Ads-preferred last click. The Admin API deprecated the models on June 5, 2023.
Sources
- open_in_new[GA4] What's new in Google Analytics (archive)Google Analytics Help · Apr 6, 2023
- open_in_newGoogle Analytics Admin API changelogGoogle for Developers · Jun 5, 2023
Related changes
Undo