Cost-per-hour YouTube Masthead buying launched alongside CPM
- Date
- Mar 1, 2023
- Primary source
- Google Ads Help
Google introduced a cost-per-hour (CPH) option for the YouTube Masthead, giving advertisers full share of voice on the YouTube home feed for specific hours, and added Nielsen, Kantar and other partners for Masthead reach and brand lift measurement.
Sources
- open_in_newA new way to buy and measure YouTube's mastheadGoogle Ads Help · Mar 1, 2023
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