GML 2023: Video view campaigns announced to maximize views across in-stream, in-feed and Shorts
- Date
- May 23, 2023
- Primary source
- Google Ads Help
Google introduced Video view campaigns, which use AI to serve skippable in-stream, in-feed and Shorts ads from one campaign to maximize views, citing 40% more views than in-stream CPV campaigns in early tests. Beta access was available through account teams.
Sources
- open_in_newGoogle Marketing Live 2023: Everything you need to knowGoogle Ads Help · May 23, 2023
- open_in_newGoogle AI-powered Demand Gen campaigns multiply creativity and generate demand.Google Ads & Commerce Blog · Jun 14, 2023
- open_in_newGoogle Ads adds 2 new campaign types: Video views, demand genSearch Engine Land · May 23, 2023
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