Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightFeb 27, 2023

New customer acquisition goal rolled out globally for Search campaigns

Date
Feb 27, 2023
Primary source
Google Ads Help

The new customer acquisition goal became available for Search campaigns using Smart Bidding, with 'Value new customers' and 'New customers only' modes powered by first-party customer lists.

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