GML 2023: Smart Bidding to use large language models to understand novel queries
- Date
- May 23, 2023
- Primary source
- Google Ads Help
Google announced that Smart Bidding would soon incorporate large language models to better interpret searcher intent on unfamiliar queries and optimize bids accordingly.
Sources
- open_in_newGoogle Marketing Live 2023: Multiply your results with Search and Performance Max campaignsGoogle Ads Help · May 23, 2023
- open_in_new7 new Google Ads features include Brand restrictions in broad match, AI in Smart BiddingSearch Engine Land · May 23, 2023
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