Automatically created assets entered open beta for English Search campaigns
- Date
- Feb 27, 2023
- Regions
- English
- Primary source
- Google Ads Help
Google opened automatically created assets to all advertisers in English as a campaign-level setting that generates headlines and descriptions from landing pages and existing ads for responsive search ads. Google cited 2% more conversions for early adopters and promised more languages later in the year.
- Ad Strength updated to account for the setting.
- Keyword-customized headlines and the ability to remove unwanted generated assets were announced as coming improvements.
Sources
- open_in_newUnlock the power of your Search ads with new toolsGoogle Ads Help · Feb 27, 2023
- open_in_newGoogle launched 2 new asset creation and customer acquisition toolsSearch Engine Land · Feb 27, 2023
- open_in_newGoogle Introduces AI-Powered Search AdsSearch Engine Journal · Feb 27, 2023
- open_in_newGoogle Ads Gains Automatically Created Assets & Drops Some Location Targeting SettingsSearch Engine Roundtable · Feb 28, 2023
Related changes
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