Product feeds announced for Discovery ads, with local offers to follow
- Date
- Oct 17, 2022
- Effective
- Nov 10, 2022
- Primary source
- Google Ads & Commerce Blog
Google announced that Merchant Center product feeds would extend to Discovery ads starting November 10, 2022, letting advertisers scale social-style creative with product images and prices across YouTube, Discover and Gmail, with local offers showing real-time availability coming later. Google also introduced Moment Blast reservation placements on YouTube Select for CTV.
Sources
- open_in_newThe YouTube effect: new ways to reach engaged audiencesGoogle Ads & Commerce Blog · Oct 17, 2022
- open_in_new3 new YouTube streaming, shopping, and audio featuresSearch Engine Land · Oct 17, 2022
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