Content targeting (keywords, topics, placements) to be removed from YouTube conversion campaigns in early 2023
- Date
- Oct 14, 2022 (first reported)
- Primary source
- Search Engine Land
Google announced that from early 2023 keyword, topic and placement targeting would no longer be available for Video action campaigns and that existing content targeting settings on conversion-focused video campaigns would be removed automatically, citing performance benefits observed when contextual targeting was dropped.
Sources
- open_in_newGoogle Ads to discontinue content targeting for YouTube conversion campaigns in 2023Search Engine Land · Oct 14, 2022
Related changes
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