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Change historychevron_rightGoogle Adschevron_rightOct 14, 2022

Content targeting (keywords, topics, placements) to be removed from YouTube conversion campaigns in early 2023

Date
Oct 14, 2022 (first reported)
Primary source
Search Engine Land

Google announced that from early 2023 keyword, topic and placement targeting would no longer be available for Video action campaigns and that existing content targeting settings on conversion-focused video campaigns would be removed automatically, citing performance benefits observed when contextual targeting was dropped.

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