Destination requirements policy to disapprove ads leading to pages failing the Better Ads Standards
- Date
- Sep 5, 2022
- Primary source
- Google Advertising Policies Help
Google announced that from October 2022 the Destination requirements policy would require ad destinations to conform to the Coalition for Better Ads' Better Ads Standards, with ads pointing to non-conforming sites disapproved.
Google's change-log entry is dated August 2022 without a specific day; the date here reflects trade coverage.
Sources
- open_in_newUpdate to Destination Requirements Policy (August 2022)Google Advertising Policies Help · Sep 5, 2022
- open_in_newGoogle Ads To Disapprove Ads That Don't Meet Better Ads StandardsSearch Engine Roundtable · Sep 5, 2022
Related changes
Undo