Audiences became reusable across campaigns; new Audiences tab and 'audience segments'/'your data' terms
- Date
- May 24, 2022 (first reported)
- Primary source
- Search Engine Land
Audiences built in one campaign are now saved for reuse (already in Performance Max, expanding to Discovery, Video action and App campaigns), a consolidated Audiences tab in the left navigation brings together demographics, segments and exclusions, and Google renamed 'audience types' to 'audience segments' and 'remarketing' to 'your data'.
Sources
- open_in_new3 changes coming to Google Ads audience featuresSearch Engine Land · May 24, 2022
- open_in_newGoogle Ads Adds New Audience Targeting & Reporting FeaturesSearch Engine Roundtable · May 26, 2022
Related changes
Undo