Tested replacing the 'Ad' label with 'Sponsored', 'Advertisement' or 'Promoted' on mobile
- Date
- May 19, 2022 (first reported)
- Primary source
- Search Engine Roundtable
Google confirmed experiments swapping the bold 'Ad' label on mobile search ads for alternatives such as 'Sponsored', alongside favicon tests, to help users identify advertisers. The 'Sponsored' label rolled out officially in October.
Sources
- open_in_newGoogle Ads Tests Replacing Ad Label With Sponsored LabelSearch Engine Roundtable · May 19, 2022
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