Customer Match lists to be used automatically in Smart Bidding and optimized targeting
- Date
- May 4, 2022 (first reported)
- Primary source
- Search Engine Land
Starting in Q2 2022, Google began using all eligible Customer Match lists in an account as signals for Smart Bidding and optimized targeting without advertisers applying them to campaigns. An account-level setting ('Use all Customer Match lists in Smart Bidding or Optimized Targeting') and per-list exclusions allow opting out; the lists are not used with manual bidding.
Sources
- open_in_newGoogle to use Customer Match lists for Smart Bidding, Optimized TargetingSearch Engine Land · May 4, 2022
- open_in_newGoogle Ads Customer Match Lists Will Work With Smart Bidding & Optimized TargetingSearch Engine Roundtable · May 5, 2022
Related changes
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