Ads Liaison reiterated Smart Bidding wants at least 15 conversions in 30 days
- Date
- Feb 15, 2022 (first reported)
- Regions
- Global
- Primary source
- Search Engine Roundtable
Ginny Marvin confirmed Google's guidance that its bidding models need a minimum of 15 conversions in the last 30 days to learn quickly, with more conversion data improving results, as part of the Smart Bidding, broad match and RSA 'golden triangle' push.
Sources
- open_in_newGoogle Ads Needs At Least 15 Conversion In 30 Days For Machine Learning To Work BetterSearch Engine Roundtable · Feb 15, 2022
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