Automated extensions to serve alongside manual ones; account/campaign extensions to serve with ad group ones
- Date
- Feb 11, 2022
- Primary source
- Google Ads Help
From mid-March 2022, dynamic sitelinks, callouts and structured snippets became eligible to show together with manually created extensions of the same type (up to four sitelinks combined), with individual reporting and the ability to pause automated extensions. Account- and campaign-level extensions also became eligible to serve alongside ad group-level extensions.
Google cited a 20% average CTR lift when four sitelinks show.
Sources
- open_in_newDeliver more engaging Search ads with improvements to ad extensionsGoogle Ads Help · Feb 11, 2022
- open_in_new3 changes coming to Google Ads automated extensionsSearch Engine Land · Feb 14, 2022
- open_in_newGoogle Ads To Create & Show More Ad Extensions In SearchSearch Engine Roundtable · Feb 14, 2022
- open_in_newGoogle Ads Makes Changes To Automated ExtensionsSearch Engine Journal · Feb 15, 2022
Related changes
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