New Experiments page launched, replacing the draft-then-experiment workflow

Google Ads rolled out a redesigned Experiments page that lets advertisers create a custom experiment directly from a campaign in a single step, set duration and traffic split, apply winning changes to the base campaign in one click, and automatically sync base-campaign changes into running experiments.

• Campaign drafts are no longer required to run an experiment.
• Sync is on by default for new experiments so keyword and other changes propagate automatically.
• Applies across Search, Display, Shopping, Video and Performance Max experiments.