Target CPA and Target ROAS to become optional targets within the Maximize conversions and value strategies
- Date
- Feb 23, 2021
- Primary source
- Google Ads Developer Blog
Google announced it would consolidate its Smart Bidding strategies so that Target CPA becomes Maximize conversions with an optional CPA target and Target ROAS becomes Maximize conversion value with an optional ROAS target. Behaviour was unchanged and existing strategies were migrated automatically during 2021 and 2022.
Sources
- open_in_newReorganizing Similar Bid StrategiesGoogle Ads Developer Blog · Feb 23, 2021
- open_in_newTarget CPA and Target ROAS will be bundled with other Google Smart Bidding strategiesSearch Engine Land · Apr 20, 2021
Related changes
Undo