Responsive search ads became the default ad type for Search campaigns
- Date
- Feb 18, 2021
- Primary source
- Google Ads Help
Google made RSAs the default when creating Search ads, while still allowing expanded text ads to be created. The announcement cited up to 10% more clicks and conversions for advertisers switching to RSAs and framed the move as preparing accounts for more automation.
Sources
- open_in_newGrow clicks and conversions by using responsive search ads: the new default ad type for Search campaignsGoogle Ads Help · Feb 18, 2021
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
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