Audio ads launched in beta for music and podcast listening on YouTube
- Date
- Nov 17, 2020
- Primary source
- Google (The Keyword)
A new audio-first format with a static image or simple animation targeted people listening rather than watching on YouTube, sold on CPM with the same audience tools as video campaigns. Google reported brand awareness lift in most measured campaigns.
Sources
- open_in_newAudio ads on YouTube expand reach and grow brand awarenessGoogle (The Keyword) · Nov 17, 2020
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