Video action campaigns released from beta to all advertisers
- Date
- Oct 6, 2020 (first reported)
- Primary source
- Search Engine Land
Google said Video action campaigns would be available to every advertiser over the following weeks, extending conversion-focused YouTube buying to TV screen inventory as well. TrueView for action campaigns were later migrated into the format.
Sources
- open_in_newGoogle Ads intros automated Insights, Performance Max campaigns, to release Video Action out of betaSearch Engine Land · Oct 6, 2020
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