Maximize conversions bidding became available for App campaigns for installs
- Date
- Aug 4, 2020
- Primary source
- Google Ads Help
App advertisers could set a budget and let bidding chase as many installs as possible without a target CPI, using the resulting cost per install as a benchmark before switching to target CPI. The option was enabled by clearing the target cost-per-install box in campaign settings.
Sources
- open_in_newGrow your audience faster with Maximize conversions bidding in App campaignsGoogle Ads Help · Aug 4, 2020
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Related changes
Undo