App campaign image specs moved from 30+ fixed sizes to three aspect ratios
- Date
- Aug 4, 2020
- Effective
- Sep 15, 2021
- Primary source
- Google Ads Help
Google announced App campaigns would accept images by ratio (1:1, 1.91:1 and 4:5) instead of dozens of pixel sizes, raise the file limit from 150KB to 5MB, and drop GIF support. Non-conforming images were scheduled to stop serving and be removed from September 15, 2021.
Sources
- open_in_newSimplifying image requirements for App campaignsGoogle Ads Help · Aug 4, 2020
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Related changes
Undo