Performance Planner launched to forecast the impact of budget and bid changes
- Date
- May 14, 2019 (first reported)
- Primary source
- Search Engine Land
Performance Planner used historical campaign and auction data to model how reallocating spend across campaigns would change clicks and conversions, and became available in accounts during Google Marketing Live week for campaigns meeting minimum activity thresholds.
Sources
- open_in_newPerformance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, moreSearch Engine Land · May 14, 2019
Related changes
Undo