Google Marketing Live 2019 unveiled Discovery ads, Gallery ads, Bumper Machine and new Smart Bidding controls
- Date
- May 14, 2019 (first reported)
- Primary source
- Search Engine Land
Headline announcements included Discovery campaigns across YouTube, Gmail and Discover, swipeable Gallery ads at the top of mobile search, Showcase Shopping ads in Images and YouTube, campaign-level conversion goals and seasonality controls for Smart Bidding, Bumper Machine for six-second video, Local campaigns in Maps, a unified Shopping cart and Performance Planner.
Sources
- open_in_newGoogle announces new 'discovery' ad formats, revamped Shopping experience, native placements at Google Marketing LiveSearch Engine Land · May 14, 2019
- open_in_newTop 10 Google Ads Announcements From Google Marketing Live 2019Search Engine Journal · May 19, 2019
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