Average position metric scheduled for removal in September 2019
- Date
- Feb 26, 2019
- Effective
- Sep 30, 2019
- Primary source
- Google Ads Help
Google announced it would retire average position, pointing advertisers to the top and absolute top impression rate and share metrics introduced in late 2018 as more accurate descriptions of where ads show. The metric was removed from the interface at the end of September 2019.
Sources
- open_in_newPrepare for average position to sunsetGoogle Ads Help · Feb 26, 2019
- open_in_newGoogle Ads To Sunset Average Position Metric In SeptemberSearch Engine Roundtable · Feb 27, 2019
Related changes
Undo