Four new ad position metrics launched: top and absolute top impression rate and impression share
- Date
- Nov 6, 2018 (first reported)
- Primary source
- Search Engine Land
Google introduced Impr. (Top) %, Impr. (Abs. Top) %, Search top impression share and Search absolute top impression share to show where ads actually appeared on the page, setting up the later retirement of average position.
Sources
- open_in_newGoogle Ads intros new ad position metricsSearch Engine Land · Nov 6, 2018
- open_in_newGoogle Ads Created New Metrics To Help Clarify Ad PositionsSearch Engine Roundtable · Nov 7, 2018
Related changes
Undo