Google Marketing Live 2018 introduced responsive search ads, Local campaigns and Smart Shopping goals
- Date
- Jul 10, 2018 (first reported)
- Primary source
- Search Engine Land
The first event under the Google Ads name announced responsive search ads, a new Local campaign type for store visits, Smart Shopping campaigns with store visit and new customer goals plus Shopify integration, Maximize lift bidding for YouTube, Hotel Ads moving into Google Ads, and cross-device reporting and remarketing from Google Analytics.
Sources
- open_in_newGoogle Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & moreSearch Engine Land · Jul 10, 2018
Related changes
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