AdWords was rebranded as Google Ads, with DoubleClick folded into Google Marketing Platform and Ad Manager

Date

Jun 27, 2018

Effective

Jul 24, 2018

Primary source

Google (The Keyword)

Sources

• open_in_new
  Introducing simpler brands and solutions for advertisers and publishersGoogle (The Keyword) · Jun 27, 2018
• open_in_new
  Google Ads (AdWords) History timelineScreaming Frog

Related changes

• Jul 10, 2018Local campaigns announced as an automated campaign type optimised for store visits
• Jul 10, 2018Google Marketing Live 2018 introduced responsive search ads, Local campaigns and Smart Shopping goals
• Jun 27, 2018Smart campaigns launched as the default campaign type for small businesses, replacing AdWords Express
• May 7, 2018AdWords announced the full switch to the new interface by the end of 2018
• May 7, 2018Ads for bail bond services were banned, effective July 2018
• May 4, 2018Verification required for US federal election ads, with a transparency report and ad library to follow

← See this change in the change history