Outstream video ads launched for mobile web and apps outside YouTube
- Date
- Apr 17, 2018
- Primary source
- Google (The Keyword)
Outstream ads play muted on Google video partner sites and apps, with a tap to unmute and restart, and are billed on viewable CPM. The format extended video campaign reach beyond YouTube and supported Active View and brand lift measurement.
Sources
- open_in_newA new video format to reach people across the mobile web and appsGoogle (The Keyword) · Apr 17, 2018
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Related changes
Undo