TrueView for reach launched, buying skippable in-stream ads on a CPM basis
- Date
- Apr 2, 2018
- Primary source
- Google (The Keyword)
TrueView for reach combined the skippable in-stream format with CPM pricing and reach optimisation so brands could buy awareness efficiently. Google reported that most beta campaigns drove a significant lift in ad recall.
Sources
- open_in_newSight, sound and scale: Introducing TrueView for reachGoogle (The Keyword) · Apr 2, 2018
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