Google Ads Change History
gadschangehistory.comby
BM
Change historychevron_rightGoogle Adschevron_rightMar 6, 2008

Landing page load time announced as an upcoming Quality Score factor

Date
Mar 6, 2008
Primary source
Inside AdWords blog

Google said it would begin factoring how quickly a landing page loads into Quality Score, so slow pages could earn lower scores and higher minimum bids while fast ones were rewarded. Load time evaluations were to appear on the Keyword Analysis page first, with a one-month review period before the factor took effect.

Sources

Related changes

Undo

← See this change in the change history