Week of Jan 26, 2026
15 changes logged the week of Jan 26, 2026, 2 high impact; 4 took effect. Open this week in the change history.
Google Ads
- Products section began showing each product's performance across every campaign in a single view
Clicking a product title in the Products section now lists every campaign the product is active in with per-campaign metrics. Justin Jonkman first shared it on LinkedIn. Source
- Campaign total budgets opened in beta for Search, Performance Max and Shopping campaigns
Advertisers can set a fixed total budget for a campaign over a defined date range (days to weeks) and let Google pace spend to fully use it by the end date, instead of managing daily budgets manually. Source
- Search ads were spotted showing third-party publisher endorsements (logo plus quote) beneath ad copy
Sarah Blocksidge shared a Search ad carrying a PCMag 'Best for Frequent Travelers' endorsement. A Google spokesperson confirmed it as a small experiment placing third-party endorsement content on Search ads. Source
- Crypto exchange and software wallet ads allowed in Indonesia with OJK licence
Advertisers licensed by Indonesia's Financial Services Authority (OJK) and certified by Google may promote cryptocurrency exchanges and software wallets targeting Indonesia from February 2026. Source
- Creation of new call ads removed from Google Ads; existing call ads stop serving February 2027
As previously announced, from February 2026 advertisers can no longer create new call ads. Existing call ads keep serving until February 2027, after which Google directs advertisers to responsive search ads with call assets. Source
- A new billing report giving a line-by-line invoice breakdown appeared in Google Ads
Arpan Banerjee spotted a new billing report that lists invoice lines by account, campaign, usage and payment. Google confirmed the rollout to Search Engine Roundtable but published no announcement. Source
- 'Advertiser verification' page was renamed 'Account', consolidating verification and certifications
Aditya Shrivastava noticed the Advertiser Verification page now appears as 'Account' under Admin > Policy, grouping verification status, business info and certifications. Existing statuses were unchanged. Source
- Performance Max asset group table gained one-click ad previews by clicking an image
Bia Camargo noticed that clicking an image in the PMax asset group table now opens a preview of how the ad renders across placements. Source
Google Ads API & Scripts
- Google Ads API v23 released with PMax channel breakdowns, granular invoices and campaign date-times
v23, the first release of the monthly cadence, enabled ad_network_type breakdowns for Performance Max, granular campaign-level invoice details via InvoiceService, Campaign.start_date_time/end_date_time replacing date-only fields, store location details in PerStoreView, a LIFE_EVENT_USER_INTEREST audience insights dimension, AudienceInsightsService.GenerateAudienceDefinition (natural language to audience attributes) and new competitive and conversion-date metrics in ShoppingPerformanceView. Source
- Channel-level reporting for Performance Max became available in the API with v23
Starting with v23 the ad_network_type segment returns specific channels (Search, Search Partners, Gmail, YouTube, Display, Discover, Maps) for Performance Max at campaign, asset group and asset level instead of MIXED; asset group-level channel data is API-exclusive and available for dates from June 1, 2025. Source
Google Tag & Tag Manager
- Google tag gateway for advertisers via Akamai became available
Advertisers using Akamai as their CDN can configure Google tag gateway for advertisers to route Google tag traffic through their own domain. Source
Microsoft Ads
- Ad Preview Hub launched for Audience ads with MSN and Outlook previews and shareable links
Advertisers can preview Audience ad creative by publisher, asset and device, toggle full-page versus isolated views and share 30-day preview links with stakeholders. GA in all markets. Source
- Pre-approval made mandatory for all gambling and online pharmacy advertisers
Microsoft defined games of skill, games of chance and social sweepstakes casinos and extended the pre-approval process to all gambling and games clients; online pharmacies and prescription drug advertisers must also be pre-approved before serving in allowed markets. Source
- Cryptocurrency exchange ads permitted on Search in 29 European markets
Eligible crypto exchanges meeting Microsoft's criteria can advertise on Search across 29 European countries including the UK, France and Germany. Source
- King mobile game inventory (Candy Crush, Farm Heroes) added to Audience ads
Native display placements inside King titles became available to Audience campaigns with existing targeting settings. Source
Took effect this week
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