Week of Dec 8, 2025

15 changes logged the week of Dec 8, 2025, 3 high impact; 4 took effect. Open this week in the change history.

Google Ads

• PMax setup gained a beta option to pull video assets directly from Merchant CenterDec 12, 2025 · Creative & Assets · Performance Max

  Rakshit Shetty spotted a beta that lets Performance Max campaigns use videos stored in Merchant Center during setup. Google did not announce it. Source

• Google published its Highlights of 2025 recap of Google Ads launchesDec 8, 2025 · Reporting & UI · General

  Google's year-end recap consolidated 2025 launches across Search (ads in AI Overviews and AI Mode, AI Max, Smart Bidding Exploration), YouTube, Demand Gen, Performance Max, Apps, retail, measurement, Asset Studio and agentic tools, and is a useful index of what shipped during the year. Source

• Image assets on mobile search ads tested a slide-in animationDec 8, 2025 · Creative & Assets · Search

  Karl-Heinz Fogarascher noticed image assets animating into text ads on iPhone Chrome. Google did not confirm the test. Source

• Gambling ads opened in Córdoba province, ArgentinaDec 9, 2025 · Policy · General · effective Jan 8, 2026

  From January 8, 2026, operators certified through Lotería de Córdoba may advertise lotteries, sports betting and casino games within Córdoba. Source

Merchant Center

• Performance Max beta began auto-surfacing Merchant Center video assets during campaign setupDec 12, 2025 · Creative & Assets · Performance Max

  Google Ads started a beta that pulls product-associated videos from the Merchant Center Video assets page into Performance Max campaign setup, removing the need to upload videos manually. Source

• AI-generated summary added to the Store quality pageDec 9, 2025 · Reporting & UI · Reporting

  Merchant Center added an AI-generated summary at the top of the Store quality page that highlights key issues and action items for the account. Source

Google Analytics

• Analytics Advisor (Gemini-powered agentic assistant) launched in GA4 for English propertiesDec 12, 2025 · Launch · General

  Analytics Advisor went live in Google Analytics: an agentic conversational assistant powered by Gemini that surfaces insights, generates visualizations, diagnoses performance changes and guides configuration, accessible from the top-right icon or search box in English-language properties. Source

Google Ads API & Scripts

• Data Manager API reached general availability as Google's unified first-party data ingestion APIDec 9, 2025 · Launch · Measurement

  The Data Manager API became generally available for sending audience (Customer Match, mobile IDs, PAIR) and conversion data once to Google Ads and Display & Video 360, with confidential matching and encrypted identifiers. During 2026 Google made it the primary import path, closing the Google Ads API to new adopters of IP/session attributes, Customer Match and offline conversion imports. Source

• Google Ads API Developer Assistant v1.0 launched as a Gemini CLI extensionDec 10, 2025 · Launch · General

  Google released an open source Gemini CLI extension that answers Google Ads API questions, generates GAQL and Python code, executes read-only API calls and exports CSV. Subsequent releases added conversion troubleshooting (v2.0), a skills-based architecture on Antigravity (v3.0) and Claude Code support (v4.0). Source

Google Tag & Tag Manager

• GTM added Client ID, Session ID and Session Number built-in variables plus an Analytics Storage variableDec 11, 2025 · Launch · Measurement

  Three new built-in variables in the Utilities category give an officially supported way to read GA4 client and session identifiers in Tag Manager, and a new Analytics Storage user-defined variable type supports a measurement ID and custom cookie prefix. Source

Microsoft Ads

• Crypto wallet ads allowed in India and Japan; CFD ads allowed in Germany and the UK under conditionsDec 13, 2025 · Policy · General

  Finance policy updates permitted compliant cryptocurrency wallet advertisers in India and Japan and contracts-for-difference advertising in Germany and the UK under strict conditions. Source

• US sports betting and casino pilots opened to managed affiliate advertisersDec 13, 2025 · Policy · General

  Managed affiliates gained access to Microsoft's US sports betting and online casino testing programs. Source

• Nudity and suggestive content became a standalone restricted policyDec 13, 2025 · Policy · General

  The Nudity and Suggestive Content rules moved out of the Media Formats policy into their own restricted content policy. Source

Search Console

• Search Console added weekly and monthly granularity to Performance chartsDec 10, 2025 · Reporting & UI · Reporting

  A new granularity selector (Daily, Weekly, Monthly) on Search results, Google News and Discover Performance charts smooths daily fluctuations and aligns period comparisons; export file and tab names, headers and sort order change with the chosen granularity. Source

• Search Console Insights began an experiment showing social channel performanceDec 8, 2025 · Launch · Reporting

  For a limited set of sites, the Insights report can include Google Search performance (reach, top content, queries, audience countries) for social channels Search Console automatically associated with the website. Source

Took effect this week

• Destination requirements policy blocked phone numbers linked to fraud or prior violationsEffective Dec 10, 2025 · announced Nov 10, 2025 · Google Ads
• Lottery courier service ads permitted in Puerto RicoEffective Dec 11, 2025 · announced Nov 19, 2025 · Google Ads
• Personalized ads policy expanded Custom Segments availability for Display campaignsEffective Dec 12, 2025 · announced Nov 25, 2025 · Google Ads
• Custom segments extended to Display campaigns from December 12, 2025Effective Dec 12, 2025 · announced Nov 25, 2025 · Google Ads

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