Week of Aug 11, 2025

10 changes logged the week of Aug 11, 2025. Open this week in the change history.

Google Ads

• Dating and Companionship ads restricted from serving in 18 listed countriesAug 12, 2025 · Policy · General · effective Aug 12, 2025

  Google narrowed the geographic restriction on dating and companionship ads to a specific list of countries and territories (Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Nepal, Oman, Pakistan, Palestine, Qatar, Saudi Arabia, Sri Lanka, Tunisia, Yemen) beginning August 2025. Source

• Gender exclusions appeared in Performance Max campaign settingsAug 13, 2025 · Targeting & Audiences · Performance Max

  Aleksejus Podpruginas spotted gender exclusion controls live in Performance Max, following Google's mention of a beta the prior week. Rollout was not otherwise announced. Source

• PMax channel reporting gained a 'share of cost' toggle showing each channel's spend shareAug 14, 2025 · Reporting & UI · Performance Max

  Thomas Eccel found a slider in Performance Max reporting that calculates and displays each channel's share of total cost. Google did not formally announce it. Source

• Sports betting ads opened in Missouri for state-licensed certified operatorsAug 15, 2025 · Policy · General · effective Aug 15, 2025

  Google began accepting certification applications from Missouri-licensed sports betting operators immediately. Source

• Google tested a horizontal divider line above sponsored resultsAug 11, 2025 · Creative & Assets · Search

  Brodie Clark (via SERP Alerts) and Sachin Patel spotted a horizontal separator placed above sponsored results to distinguish ads from organic listings. Google did not confirm the test. Source

• Fourteen policy help articles (alcohol, counterfeit, healthcare, trademarks, etc.) rewritten for clarityAug 11, 2025 · Policy · General

  Google reorganized 14 policy help center articles for readability without changing enforcement. Source

• Syria removed from OFAC sanctions references in Legal requirements policy and country restrictionsAug 13, 2025 · Policy · General · effective Aug 13, 2025

  Google updated the Legal requirements policy and the Understanding country restrictions page to reflect Syria's removal from the US OFAC sanctions list. Source

• Enabling dishonest behavior policy article reorganizedAug 14, 2025 · Policy · General

  Google rewrote the Enabling dishonest behavior policy article for clarity; enforcement is unchanged. Source

Merchant Center

• "Automatic improvements" page renamed "Automations" with a redesigned layoutAug 11, 2025 · Reporting & UI · General

  Merchant Center Next renamed the Automatic improvements page to Automations and redesigned it to show how many items have each automatic improvement applied. Source

Google Ads API & Scripts

• Google Ads API documentation reorganized with merged reporting/reference docs and a gRPC/REST toggleAug 14, 2025 · API & Tools · General

  Google restructured the API developer site: clearer campaign-type discovery, Reporting and Reference merged into one section, a one-button gRPC/REST toggle with Try-it, and regrouped guides. A similar refresh of the Google Ads scripts documentation followed on September 22, 2025. Source

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