Week of Jun 2, 2025

8 changes logged the week of Jun 2, 2025, 1 high impact; 2 took effect. Open this week in the change history.

Google Ads

De-identified anonymous.google placements deprecated in Display placement reportsJun 4, 2025 · Reporting & UI · Display
Display campaign placement reports will show actual publisher domains instead of de-identified URLs such as xyz.anonymous.google.com, aligned with ads.txt transparency. Targeting, bidding and conversion tracking are unchanged. Source
Accounts linked to manager accounts violating the third-party policy may be pausedJun 6, 2025 · Policy · Account & Billing
Google updated the account pausing article: individual Google Ads accounts linked to a manager account that violates the third-party policy can be paused, and must unlink from the manager account to resume serving. Source
Conversion goals page was redesigned with a dropdown and grouped metricsJun 3, 2025 · Reporting & UI · Measurement
Saquib Syed first shared the refreshed conversion goals layout, which uses a dropdown and visually segmented metric groups. Google did not announce the redesign. Source

Merchant Center began auto-enabling conversion tracking for ads and free listings via the existing Google tagJun 7, 2025 · Measurement · Measurement
Merchants with linked Google Ads and Merchant Center accounts were notified that conversion tracking for ads and free product listings would be turned on automatically 14 days after the notice using their existing Google tag, with an opt-out available. Source

GA4 integrated Google Tag Diagnostics into the Consent settings hubJun 6, 2025 · Measurement · Measurement
Tag Diagnostics is now surfaced inside the GA4 consent settings hub so admins can detect and fix end-user consent and data-collection errors from one place. Source
GA360 added syncing of custom dimensions and metrics from source properties to subpropertiesJun 2, 2025 · Launch · Account & Billing
Google Analytics 360 customers can sync all custom dimensions and metrics from a source property to its subproperties, with later changes propagating automatically. Source

Google Ads API v20 released with Performance Max campaign-level negative keywordsJun 4, 2025 · API & Tools · General
v20 added campaign-level negative keywords for Performance Max, split Demand Gen ad_network_type reporting into YOUTUBE, MAPS, DISCOVER and GMAIL, added platform comparable conversions for Demand Gen, and expanded allowlisted planning and audience insights features (YouTube Select Lineups, first-party list reach forecasts, device segmentation). Source

Conversion tracking setup flow was redesigned with visual cardsJun 2, 2025 · Reporting & UI · Measurement
The conversion goal setup replaced its text-heavy flow with illustrated cards for website, app store and offline conversions, followed by simplified or manual setup choices. Source

Debt services verification folded into Financial Services verification in six countriesEffective Jun 3, 2025 · announced May 23, 2025 · Google Ads
Google Ads API v17 sunset confirmed for June 4, 2025Effective Jun 4, 2025 · announced Apr 23, 2025 · Google Ads API & Scripts

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