Bing tested a 'Scan to Call' QR code on sponsored results in the desktop local pack
- Date
- Oct 28, 2026 (first reported)
- Primary source
- Search Engine Roundtable
Khushal Bherwani spotted Bing adding a phone icon to sponsored results in the desktop local pack. Clicking it opens a 'Scan to Call' QR code alongside the phone number, letting desktop users dial from their phone.
Google ran the same pattern in 2023. Search Engine Roundtable could not reproduce the Bing version, so it appears to be a limited test.
Sources
- open_in_newBing Tests Get Phone Number & QR Code To ScanSearch Engine Roundtable · Oct 28, 2026
Undo