Automotive model feeds on Search ads opened in beta for vehicle manufacturers in four countries

A Google help page described a beta Search ad format called automotive model feeds on Search ads, also known as Vehicle Top Ads. It dynamically shows vehicle images, pricing and key features alongside standard text ads in Search campaigns. Participation is by invitation through a Google sales representative.

Eligibility requires OEM brand status, an active Search campaign, a valid model feed that meets the formatting specification, and a location in the United States, Canada, Australia or the United Kingdom. Setup is at account level, so once the feed is uploaded the details attach to existing Search campaigns without new campaigns or extra targeting. This is a manufacturer format, separate from the dealer-oriented vehicle feeds on Search ads that began rolling out in June 2026. Spotted by Hana Kobzova.