Google Ads added a calculator that derives a break-even Target ROAS from profit margin

Arpan Banerjee spotted a Google Ads calculator that turns an average profit margin, excluding ad spend, into a break-even Target ROAS. A 15% margin produces a 667% Target ROAS, and the tool shows where ROAS stops covering the margin.

The calculator shows estimated weekly clicks, revenue, ad spend and profit for the selected target, lets the advertiser adjust the Target ROAS, and applies the chosen value with a 'Use this target ROAS' button. Google has not published availability, rollout timing or eligibility.