Prediction market ads prohibited in Connecticut, effective immediately

Google updated its Prediction markets policy in the United States to prohibit ads for prediction markets contracts and related products in Connecticut. The prohibition took effect on October 7, 2026, the same day it was posted, with no transition period.

Connecticut is the fifth US state removed from the program Google opened to federally regulated prediction markets in January 2026, after Ohio, Michigan and New York. Trade coverage tied the move to Connecticut's consumer protection regulator ordering nine prediction market companies to stop offering sports contracts in the state.