A beta 'Direct offer' asset appeared in Google Ads for AI Mode promotions

A beta-labelled Direct offer asset was spotted in the Google Ads assets interface alongside Promotion, Message and Lead form, letting advertisers build the Direct Offers promotions that show to high-intent shoppers in AI Mode. Offers can be created at account or campaign level and serve only on campaigns using AI Max or text customization.

• Setup fields: an internal offer name, a short description that Google AI uses to decide when to show the offer and to generate the offer text, and a final URL.
• Incentive type and amount, with an optional CSV upload of single-use promo codes. Where several incentives exist, Google AI picks which to show based on customer behaviour and context.
• Optional terms and conditions, a terms URL, and start and end dates.
• An optional daily limit by claim value or number of claims; without one the offer runs to the end date or until all codes are claimed.
• In AI Mode the offer appears as a 'Claim one-time code' bar under a sponsored result, opening a card with the promo code and a 'Continue to site' button.
• Spotted by Christian Cabrera.