Automated promotions to switch on by default for Search and PMax campaigns on October 12, 2026

Google emailed advertisers to say that from October 12, 2026 it will automatically identify and extract high-quality promotions, such as coupons and deals, from their websites and apply them to campaigns. Enrollment is automatic and opt-out, and it covers Search and Performance Max campaigns with linked location assets that do not already have promotion assets attached.

To turn it off, go to the account-level automated assets settings, find Automated promotions and set it to Off. Google sent the notice to some advertisers rather than all of them. Automated promotions themselves launched in September 2026; the October 12 date is when accounts get switched on without being asked.