AI Mode began showing longer summaries above brand ads

Date

Sep 30, 2026 (first reported)

Primary source

PPC News Feed

Sources

• open_in_new
  Google AI Mode Shows Longer Summaries for Brand AdsPPC News Feed · Sep 30, 2026

Related changes

• Oct 4, 2026Google removed the 50-conversion figure from its Smart Bidding learning period guidance
• Oct 3, 2026Google tested two dotted menus on a single search ad
• Oct 2, 2026Google tested a sitelinks format on ads inside AI Mode
• Sep 30, 2026Promotion mode gained start and end dates, a Target ROAS tolerance and an extra daily budget
• Sep 28, 2026Google tested three mobile sitelink designs, including a line-by-line layout and sitelinks with images
• Sep 23, 2026Google documented two ways to test AI Max against Dynamic Search Ads in experiments

← See this change in the change history